Give to Katrina victims... buy a car!
To: maltieri@executiveag.com, jorsini@executiveag.com
Date: September 6, 2005
Subject: Hurricane Katrina Promotion
Dear Mark and John,
While driving in my car recently, I heard your radio advertisement expressing your sadness over the recent tragedy of Hurricane Katrina. It's very sad that we have so many fellow Americans who have been displaced from their homes and that a great American city is now under water. It's even worse that many have lost many family and friends to the winds, floods and conditions from Katrina.
It's with this in mind that I write you today. Your radio commercial caught my attention. You stated that you are concerned for our fellow Americans. You urged your listeners to give to the American Red Cross, and you detailed how you would donate $100 for every car sold in September. How American! Let's utilize capitalism and shopping to bring people together in a time of national tragedy!
Honestly, I thought your ad was a joke. Alas, it is not, as I confirmed the information on your web site.
It disgusts me that you would take advantage of people's natural desire to help the citizens of the gulf coast, in order drive sales. If you want to donate to the Red Cross or any other organization, please do! But don't put the condition that I must buy a car, so that you will donate. It's insulting to the people affected, to those who have already given, and most of all - to what it means to be American.
Let's not give conditionally... let us give humbly and without other agendas. If you want to advertise your cars, go ahead... but don't make people feel like they need to purchase your cars to make a difference.
If your hope was to bring more customers to your store, you have lost a potential customer here.
Sincerely,
Ben Thoma
Send your own letter to Executive Auto Group's Mark Altieri and John Orsini to let them know how you feel about their promotion.
Date: September 6, 2005
Subject: Hurricane Katrina Promotion
Dear Mark and John,
While driving in my car recently, I heard your radio advertisement expressing your sadness over the recent tragedy of Hurricane Katrina. It's very sad that we have so many fellow Americans who have been displaced from their homes and that a great American city is now under water. It's even worse that many have lost many family and friends to the winds, floods and conditions from Katrina.
It's with this in mind that I write you today. Your radio commercial caught my attention. You stated that you are concerned for our fellow Americans. You urged your listeners to give to the American Red Cross, and you detailed how you would donate $100 for every car sold in September. How American! Let's utilize capitalism and shopping to bring people together in a time of national tragedy!
Honestly, I thought your ad was a joke. Alas, it is not, as I confirmed the information on your web site.
It disgusts me that you would take advantage of people's natural desire to help the citizens of the gulf coast, in order drive sales. If you want to donate to the Red Cross or any other organization, please do! But don't put the condition that I must buy a car, so that you will donate. It's insulting to the people affected, to those who have already given, and most of all - to what it means to be American.
Let's not give conditionally... let us give humbly and without other agendas. If you want to advertise your cars, go ahead... but don't make people feel like they need to purchase your cars to make a difference.
If your hope was to bring more customers to your store, you have lost a potential customer here.
Sincerely,
Ben Thoma
Send your own letter to Executive Auto Group's Mark Altieri and John Orsini to let them know how you feel about their promotion.
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