Park it here for a bit

Here is a tremendously cool idea: Take a parking spot in any urban area. Rent it for a day. Install grass, trees, a park bench, and offer it up as a place to park for a while.

The premise that I like so much is rethinking the parking space. If you think of a parking space as a place to park a car, then it's boring. But think of it as your ability to rent a certain amount of square footage downtown at a rate of 25 cents or 50 cents an hour, and you can do all sorts of things.

This idea has some serious legs for a client out there that wants to communicate their relationship to resting or tranquility or escape. Imagine putting down sand and a kiddie pool as an ad for a travel company like Expedia. Set up a disco ball and water bar for an energy drink. Plus, I just love the idea of this disrupting a downtown's regular flow.

Kudos to rebar on a terrific notion, and thanks to Veer for the direction there.