Monday, July 17, 2006

Are Macs for drop outs?

I just saw an ad for the new movie by Justin Long, a.k.a. the "Mac" in the new Apple ad campaign. The movie is called Accepted and chronicles the events surrounding a high school senior, played by Long, as he fakes not only his acceptance into college, but the colege itself.

So, my first question is: do we need another "college is just an amazing party" movie?

The bigger question is: what does Apple think about this? The hero of their newest ad campaign, the guy who they use to personify their personal computer, is not only faking his way into college, but lying about being a college student altogether! Hmmm.

Did he use Pages to create the fake letter of admission? Did he edit the whole experience in iMovie and burn it to a DVD with iDVD for nation-wide distribution? Is this the kind of movie that Apple wants coming out close to back-to-school with high expectations surrounding computer sales for new colllege students?

OR is this only the worries of an overly-obsessed Mac geek, and no one else really cares about this stuff? Probably the latter. In fact it's probably even better press for Apple, as proven by the fact that I wrote about it at least.

UPDATE: So, after actually watching the trailer... I've noted a few things.


Justin' Long's character actually is using a Mac when he fakes his acceptance letter, but he is using Microsoft Word and an HP scanner. Proof of concept for the "Macs can do that too" ad and the "works well with other technologies" ad.

Plus the movie has the ultra-edgy moral that "all it takes is a committed group of people, dedicated to learning to make education happen... not an institution filled with traditions and schedules and credits." Nice commentary, poor premise for a movie about hazing, wet-t-shirt parties and celebrating the nerds and losers from high school.

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3 Comments:

Vinterstille said...

This IS only the worries of an overly-obsessed Mac geek.. Come on, it's just a comedy.

5:09 AM  
Jw said...

Have you seen the movie?

Exactly.

Your premise is a bit ridiculous. Your almost saying that an actor can't have more than one character type. If Justin plays a "Mac", which we all assume is smart, cheeky, and kind of a bitch-ass to the poor PC, then he certainly can't also play anything else? Are people too dumb to figure out he's an actor, and not actually a computer?

Hmm.

10:57 AM  
Ben Thoma said...

Let it be clear that I don't think this is really the end of the world for Justin Long or Apple. My comments and thoughts, as my blog's title suggests, are just me going off on a tangent when I noticed that the Apple ads and this movie's promos coexisted.

So, fear not, blogosphere. I am not crazy enough to believe that anyone would not buy a Mac because of this, or that Apple would pull the ads. I thought it was just an interesting observation and worth pondering.

We may all go back to worrying about the more important things: like what AOL is doing to (not) retain their customers or which celebrity messed up on the self-tanner.

4:05 PM  

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